What is a lead in sales?
A potential customer who has shown interest in a company's product/service.
In sales, a lead is an individual or organization that has expressed interest in a product or service offered by a company. This interest can be indicated through various actions such as filling out a contact form, subscribing to a newsletter, or showing engagement with marketing content.
A lead in sales refers to an individual or organization that has demonstrated some level of interest in the products or services offered by a company. This interest can be identified through various means such as completing a contact form, subscribing to a newsletter, interacting with a company’s website, or responding to marketing campaigns. Leads are essential to the sales process as they represent potential future customers. Sales teams often use strategies and tools, such as Customer Relationship Management (CRM) systems, to capture, manage, and follow up with leads, with the ultimate goal of converting them into paying customers.