7 Best LinkedIn Prospecting Tools in 2026 (Tested)

Written byJulian Kreth

Last updated: · 12 min read

Table of contents

The best LinkedIn prospecting tools are Sales Navigator for searching LinkedIn itself, Apollo.io for adding emails and sequences to the people you find, and HeyReach for agencies that run outreach from many LinkedIn accounts. Kaspr, Wiza, Waalaxy and Expandi fill the gaps between finding a profile and getting a reply.

I compared all seven on their pricing pages, LinkedIn's own plan pages and rules, and their G2 reviews on November 5, 2026.

7 best LinkedIn prospecting tools: at a glance

ToolBest forStarting priceFree plan
LinkedIn Sales NavigatorSearching LinkedIn with 50+ filters$119.99/month ($89.99 billed yearly)Free trial for eligible members
Apollo.ioEmails and sequences for LinkedIn leads$49/seat/month, billed yearlyYes, 900 credits a year
KasprContact details on LinkedIn profiles$49/user/month billed yearly ($65 monthly)Yes, 15 email credits a month
WizaTurning LinkedIn searches into email lists$49/user/month (monthly)Yes, 20 emails and 5 phone numbers
HeyReachAgencies with many sender accounts$79/user/month (monthly)None listed
WaalaxyCheap invite and message campaigns$19/user/month (EUR), billed yearly14-day trial
ExpandiLinkedIn and email sequences from the cloud$79/month billed yearly ($99 monthly)7-day trial

Prices checked on November 5, 2026 on each vendor's pricing page. Waalaxy lists prices in euros only.

How I compared these LinkedIn prospecting tools

I sorted the tools by the three jobs LinkedIn prospecting involves: finding the right people, getting their contact details, and reaching out. Then I compared what one seat or sender costs, what each tool does on LinkedIn, and what users complain about.

On November 5, 2026 I read the pricing page of every tool, LinkedIn's Sales Navigator plans and its help pages on InMail and automation, and each tool's G2 pros-and-cons page. I haven't run the same campaign through all seven yet, so I make no claims about acceptance or reply rates; that test is on my list.

1. LinkedIn Sales Navigator: Best for searching LinkedIn with 50+ filters

What it does: LinkedIn's own prospecting tool, with lead and account search, saved lists, alerts and InMail. Best for: sellers who prospect on LinkedIn every week and want to stay inside LinkedIn's rules.

Sales Navigator is the only tool here that LinkedIn makes, so there's no question of breaking its terms. Core gives you 50+ search filters, Account IQ and Lead IQ summaries, and 50 InMail credits a month (LinkedIn). My guide to linkedin sales navigator search filters shows which filters do the most work.

Key features

  • Lead and account search: narrow LinkedIn's members by function, seniority, headcount and more.
  • Lists and alerts: save leads and accounts and get told about job changes and posts.
  • InMail: 50 credits a month, up to 150 saved, the most of any LinkedIn plan.

Pros and cons

  • ✅ Fresh job data, straight from member profiles
  • ✅ No account risk from third-party automation
  • ❌ $119.99 a month per seat
  • ❌ No email addresses, phone numbers or lead export

What users say

"The pricing can be a bit high, and some advanced features have a learning curve. It would also be helpful to have more direct contact information available for prospects." (anil g., G2, July 2026)

Pricing

Core $119.99 a month or $1,079.88 a year per seat; Advanced $159.99 a month or $1,799.88 a year; Advanced Plus by quote (LinkedIn).

Bottom line

Pick it if LinkedIn is where you find and message buyers; skip it if you need emails and phone numbers more than filters.

2. Apollo.io: Best for emails and sequences for your LinkedIn leads

What it does: a B2B database with email sequences, a dialer and a free Chrome extension. Best for: small teams that find people on LinkedIn and follow up by email.

Apollo says it covers 240M contacts and 30M companies, and its Free plan is a real free plan, with 900 credits a year per seat (Apollo). G2's summary of 9,857 reviews puts data accuracy as the top complaint, with 225 reviews reporting outdated records.

Key features

  • Chrome extension: find emails and dial numbers on a company's website, in your CRM or in Gmail, free on every plan.
  • Search filters: title, company size, industry, location and intent topics.
  • Sequences: unlimited email sequences from Basic up.

Pros and cons

  • ✅ Free plan, and data plus outreach in one tool
  • ✅ Filters that reviewers rate highly
  • ❌ Records you'll want to double-check
  • ❌ A crowded interface and credits that run out at volume

What users say

"What I like best about Appolo.io is that it combines prospecting, contact data, and email outreach in one platform." (Kuladeep P., G2, undated)

Pricing

Free with 900 credits a year; Basic $49, Professional $79 and Organization $119 per seat a month, billed yearly (Apollo).

Bottom line

Pick it if you want LinkedIn prospects with emails and a sequence in one place; skip it if bad records cost you more than time.

3. Kaspr: Best for contact details on LinkedIn profiles

What it does: a Chrome extension that reveals emails and phone numbers on LinkedIn, Sales Navigator (Starter and up) and Recruiter Lite (Business). Best for: reps who like prospecting on LinkedIn and only miss the contact data.

Kaspr's Free plan gives 15 B2B email credits, 5 phone credits and 5 direct email credits a month, and paid plans make B2B emails unlimited (Kaspr). If you're working out the manual way first, my guide on how to find someone's email on linkedin covers it.

Key features

  • LinkedIn extension: contact data on the profile you're looking at.
  • CSV enrichment: upload LinkedIn URLs, get contact details back.
  • Exports: up to 12,000 a year on Starter, 30,000 on Business.

Pros and cons

  • ✅ Simple, and it works where you already prospect
  • ✅ Free plan to try it
  • ❌ Phone credits go fast at volume
  • ❌ It works inside LinkedIn's pages, and LinkedIn's rules prohibit extensions that scrape or change them

What users say

"One drawback is that the credit system depletes rapidly when engaging in high volume sourcing." (Dev S., G2, undated)

Pricing

Free; Starter $49 per user a month billed yearly ($65 monthly); Business $79 billed yearly ($99 monthly) (Kaspr).

Bottom line

Pick it if you search on LinkedIn and want the phone number on the same screen; skip it if you'd rather keep extensions off your LinkedIn account.

4. Wiza: Best for turning LinkedIn searches into email lists

What it does: finds and verifies emails and phone numbers for prospects, with a Chrome extension and bulk export to CSV or your CRM. Best for: teams that build lists in Sales Navigator and need them as a file with emails.

Wiza says it verifies contact data the moment you ask and covers 850M+ contacts (Wiza). G2's summary counts 192 reviews about getting verified LinkedIn contacts, and 157 that call it expensive. The full workflow is in my guide on how to get emails from linkedin sales navigator.

Key features

  • Real-time verification: emails checked when you request them, according to Wiza.
  • Bulk export: send prospects to CSV or a CRM.
  • Unlimited plans: unlimited email reveals and 2,500 exports a month on the yearly plans.

Pros and cons

  • ✅ Quick to use, with 427 G2 reviews praising ease of use
  • ✅ A free plan with 20 emails and 5 phone numbers
  • ❌ Expensive for startups, by reviewers' accounts
  • ❌ You still need LinkedIn or Sales Navigator to find the people

What users say

"The pricing is kind of high. If it was less monthly I would be more to recommend." (Alexa H., G2, undated)

Pricing

Free; Starter $49, Email $99 and Email + Phone $199 per user a month on monthly plans; unlimited Email $83 and Email + Phone $166 per user a month, billed yearly at $990 and $1,990 (Wiza).

Bottom line

Pick it if your lists live in Sales Navigator and you need emails out of them; skip it if credits per contact will blow your budget.

5. HeyReach: Best for agencies running LinkedIn outreach from many accounts

What it does: automates connection requests, messages, follow-ups and profile views across many LinkedIn sender accounts, with one shared inbox. Best for: agencies and outbound teams that run campaigns for several people or clients.

HeyReach prices per sender, so cost grows with the number of LinkedIn accounts you connect: $79 a sender a month, or $999 a month for 25 senders on Agency (HeyReach). Like every tool from here down, it automates activity that LinkedIn's rules prohibit, so read "How to choose" before you connect an account. My linkedin outreach guide covers the messages themselves.

Key features

  • Multi-sender campaigns: spread outreach across accounts, each within its own daily limits.
  • Unified inbox: all LinkedIn replies in one place, without switching accounts.
  • Client workspaces: keep each client's senders, leads and campaigns apart.

Pros and cons

  • ✅ Reviewers praise support and ease of use
  • ✅ Agency pricing works out at about $40 a sender for 25 senders
  • ❌ Pricey for 1 or 2 seats
  • ❌ No multichannel campaigns, according to one reviewer

What users say

"The only thing I dislike is the fact that their pricing is not favorable for just 1-2 seats." (Tim Y., G2, undated)

Pricing

Growth $79 per sender a month (monthly), $72 billed quarterly, 20% off yearly; Agency $999 a month for 25 senders; Unlimited $2,999 a month (HeyReach).

Bottom line

Pick it if you run LinkedIn outreach for many accounts; skip it if you're one founder with one profile.

6. Waalaxy: Best for cheap LinkedIn invite and message campaigns

What it does: sends connection invites and follow-up messages on a schedule, imports leads from LinkedIn, Sales Navigator or Recruiter Lite, and adds email on its top plan. Best for: founders and freelancers who want a simple campaign tool for under €20 a month.

Waalaxy's Pro plan is €19 a user a month billed yearly for 300 invites a month; Advanced and Business allow 800 (Waalaxy). G2's summary of 1,711 reviews leads with ease of use (188 reviews), and price is the top complaint (30).

Key features

  • Pre-built sequences: invite, wait, message, follow up.
  • Imports and exports: from LinkedIn search, Sales Navigator and CSV.
  • Cold email (Business): LinkedIn plus email campaigns, with 500 email finder credits.

Pros and cons

  • ✅ The lowest entry price here
  • ✅ Easy set-up: G2 counts 126 reviews praising it
  • ❌ You search with LinkedIn's own filters
  • ❌ Invite caps of 300 or 800 a month by plan

What users say

"It is a bit annoying to depend on linkedin´s filters, which are famously bad, to search for the leads I want to contact." (Verified user, G2, undated)

Pricing

Pro €19, Advanced €49 and Business €69 per user a month, billed yearly (yearly billing is 50% off); 14-day free trial; LinkedIn inbox add-on €20 a month (Waalaxy).

Bottom line

Pick it if you want automated invites on a small budget; skip it if you need better search than LinkedIn's free filters.

7. Expandi: Best for LinkedIn and email sequences from the cloud

What it does: runs LinkedIn and email sequences from the cloud, with a dedicated country-based IP address per account and a gradual warm-up. Best for: small sales teams that want one sequence across LinkedIn and email.

Expandi has one main plan, Business, at $99 a month or $79 a month billed yearly, with a 7-day free trial (Expandi). Its G2 reviews (182, rated 4.3) praise the support team and complain about technical issues and slow fixes.

Key features

  • Cloud-based: campaigns run without your browser open.
  • Dedicated IP and warm-up: Expandi's own safety settings for each account.
  • LinkedIn plus email: one sequence across both channels.

Pros and cons

  • ✅ Support that reviewers single out
  • ✅ Simple pricing: one plan, all features
  • ❌ Campaign building takes some learning
  • ❌ Some reviewers report integration errors

What users say

"The creation of campaigns should be more user friendly." (Danilo T., G2, undated)

Pricing

Business $99 a month, or $79 a month billed yearly; 7-day free trial (Expandi).

Bottom line

Pick it if you want LinkedIn and email in one cloud sequence; skip it if you'd rather not automate your LinkedIn account at all.

How to choose the right LinkedIn prospecting tool

Choose Sales Navigator if you: prospect on LinkedIn every week and want filters, lists and InMail without breaking LinkedIn's rules. Choose Apollo.io if you: find people on LinkedIn and follow up by email, on a free or cheap plan. Choose Kaspr if you: want phone numbers and emails on the profile you're looking at. Choose Wiza if you: build lists in Sales Navigator and need them as a CSV with emails. Choose HeyReach if you: run outreach from many LinkedIn accounts for clients. Choose Waalaxy if you: want automated invites and messages for under €20 a month. Choose Expandi if you: want one sequence across LinkedIn and email.

Know LinkedIn's rules first. LinkedIn's help page says it doesn't permit third-party software, bots or browser extensions "that scrape, modify the appearance of, or automate activity on LinkedIn's website", and members who use them "risk having their accounts restricted or shut down" (LinkedIn Help, page last updated 2 years ago). Vendor limits and warm-ups are the vendors' own settings, and they don't change LinkedIn's rules.

Skip the category if you contact a handful of people a week: a free LinkedIn account and good notes will do. My linkedin prospecting guide has the manual routine, step by step.

Decide which companies to prospect before you open LinkedIn

Most tools on this list start from a person: a profile to message, a contact to reveal, a lead to add to a campaign. The list of companies behind those people usually comes from somewhere else, and a weak list makes every tool above look bad.

So write your ideal customer down in one sentence first (industry, size, region, who you sell to), and pick 25 to 50 companies that fit before you spend credits or invites. Describe that customer in Openlead and it finds the companies and the right people at each, with their profile links, which you can then take into the tool you picked.

Final verdict

Sales Navigator is the safe default for finding people on LinkedIn, and Apollo.io is the cheapest way to add emails and a sequence. Agencies should look at HeyReach, solo founders at Waalaxy, and anyone who wants contact data without changing how they search at Kaspr or Wiza.

Frequently asked questions

What is the best LinkedIn prospecting tool for small teams?

The best LinkedIn prospecting tool for small teams is usually Apollo.io, because its free plan and $49 Basic plan combine LinkedIn lookups, emails and sequences. If your team sells through InMail, Sales Navigator Core at $119.99 a month per seat is the better pick.

Which is better, LinkedIn Premium or Sales Navigator?

Sales Navigator is better than LinkedIn Premium for prospecting: it has 50+ filters, lead lists, alerts and 50 InMails a month, against limited filters and 15 InMails on Premium Business. Premium Business costs $69.99 a month against $119.99 for Sales Navigator Core.

What are the best free LinkedIn automation tools?

Most LinkedIn automation tools have a free trial and no free plan: 14 days for Waalaxy and 7 days for Expandi. For free prospecting help, Apollo.io, Kaspr and Wiza have free plans for contact data, and LinkedIn's rules prohibit third-party automation on any plan.

How do you get leads via LinkedIn?

You get leads via LinkedIn by defining your ideal customer, searching for the right people at companies that fit, and reaching out with a short, relevant message. Sales Navigator handles the search; Apollo.io, Kaspr or Wiza add emails so you can follow up outside LinkedIn.

Is LinkedIn automation allowed?

No, LinkedIn's User Agreement doesn't allow third-party bots or extensions that automate, scrape or change its website, and accounts that use them risk being restricted. Prospecting by hand or in Sales Navigator keeps you inside the rules.

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About the author

Julian KrethFounder, Openlead