[01] Who it is for
Apollo in one sentence
Sales teams that want a contact database, email sequencing, and dialer in one seat-based suite.
Openlead is for founders and small teams who describe an ICP in plain words (or paste a website), get matching companies with the right people, save a list, and export CSV.
[02] Feature table
Side by side
| Feature | Openlead | Apollo |
|---|---|---|
| Lookalike companies from your website | Yes: paste your website or describe the customer | Yes, via filters and lookalike workflows; seed from accounts you already know |
| People + emails | People with titles and profile links; no emails or phones in v1 | Yes: verified emails (1 credit) and phones (8 credits) |
| Free / try preview | Yes: /try shows 5 companies before an account | Free plan plus a free trial of paid plans |
| MCP server for coding agents | Coming | Yes: hosted MCP at mcp.apollo.io |
| Sequencing | No: export CSV and run outreach elsewhere | Yes: email campaigns on every plan |
| Pricing | Solo Founder $35/mo (300 companies); Free 50/mo, no card | From $49/seat/mo annual (Basic); Free available |
Apollo pricing: Free plan; Basic from $49 per seat a month billed annually ($65 monthly). Credits pooled per seat, reset each cycle.
[03] When to pick them
Choose Apollo when
- You need built-in email sequences, a dialer, and CRM-style pipeline tools in the same product.
- Your team already works from a large contact database and filters across dozens of fields.
- Per-seat pricing is fine because every rep lives in the tool every day.
[04] When Openlead fits
Choose Openlead when
- You want companies that fit your ICP from a sentence or your website, not a pre-built contact database.
- You prefer a flat plan for companies found, instead of paying per seat plus credits that reset each cycle.
- You only need the list and will sequence elsewhere.
[05] Sources
Where the facts come from
- Apollo pricing · checked 2026-11-09
- Apollo MCP docs · checked 2026-11-09
[CTA]
Try it freeSee companies that fit your site
Paste your website on /try. Openlead shows matching companies before you create an account.